By Alison Wood
Etsy is an online global craft market where individuals can list and sell products ranging from antiques to handmade goods. Sellers here can sell handmade products, vintage products that are more than 20 years old, and supplies for crafting. Limiting the type of products that can be sold on Etsy makes this website not only a great place to sell these specific types of products, but it also makes it easier on customers who want vintage or handmade goods to find what they are looking for.
In order to be successful in this marketplace, you need to know how to market and sell your goods. No matter what you are selling, the first step is to set up an Etsy shop. If you have questions about what can and can't be sold, or have questions about setting up an Etsy shop, you can refer to the Seller Handbook on the site itself, for information on making a shop, adding billing information, adjusting communication features and more.
Once you have your shop set up, you can start listing your products for sale. Make sure that you have nice, high-quality photos of your products that will make potential customers interested in your goods. Take close ups and full shots of all products in a well-lit area so that customers can see exactly what the product is. High-quality photos will most likely result in more sales than photos that are out of focus, taken in poor light, or which don't show the complete product.
You will also want to spend some time writing accurate and thoughtful descriptions of your products. Remember that customers who browse the website are looking for handmade or vintage items that have a story behind them. There are many unique products on Etsy, so to make your product stand out, you will need to use photos and descriptions to tell potential customers why they should buy your product over other similar products. A great photo and solid product description outlining specs about the product, how it was made and how it can be used are crucial to converting potential customers into committed buyers.
You can also utilize Etsy's keyword features in order to have your products show up in searches. Be sure to pick keywords that directly relate to your product and that make sense to your target audience. Include words that describe the product, the materials and who would use the product. Words like "industrial" or "rustic" will be appealing to certain shoppers and drive them to your shop if your type of product matches their preferences.
After you have set up your shop, listed your products and added targeted keywords, you can begin marketing your products and shop on social media sites or through a blog. You can also run ads for your products on Etsy to get more traffic to your site. Be creative not only with your products, but with how you market them to your audience. This creativity will help you land more sales and create a loyal customer base on Etsy.
For a great way to promote your new Etsy store, head over to the Art of Crafts Directory. Filled with a world of crafting talent, this site has something every crafter will enjoy and is an ideal way to generate traffic for your handmade business ==>> http://artofcraftsdirectory.com/
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